International activities have featured heavily this month – with TBT running events in the Far East, the Middle East as well as Russia, Turkey, Germany and France.

Major Global Brand- Engaging Your People

Delivering 1 single event in 3 different continents simultaneously was one of the challenges this month. 28 different teams worked together in 3 different locations (London, Bangalore and Manila), despite the time differences to create a great piece of work.

 Teams could contact each other by phone and all teams were connected by video link at specific points during the day so they could compare their work visually.

The challenge was set, the teams got stuck in and the final result proved that everyone needs to get involved to contribute towards The Big Picture!

It was a great experience for everyone to work together to deliver to high standards despite differences in culture, time zone and language.

Global Top 10 Brand- Improving Your Sales -Education & Awareness Event

TBT designed the event brand and style, which along with the vice like logistics plan set the standards to make sure that a clear compelling and consistent message, was delivered.

TBT also drove delegate attraction through various media encouraging 300 people to register against a target of 200.

The delegates took part in main plenary sessions, hands on labs and we hosted an exhibition with key Israeli business partners. The atmosphere in the venue was buzzing throughout the day and following the massive success, the standard has been set to deliver this new brand of events in Sweden, France and the UK in 2010.

This month Pete Saunders, the Managing Director of TBT, gave his thoughts on the current recession within the industry in the Conference & Incentive Travel Magazine shown below:

Where now for incentives?

The recession has dealt a blow to incentive travel. Will it die or bounce back, asks Leanne Bell?

Pete

2009 There have been 20% - 25% fewer new enquiries this year and the word ‘incentive' is being used less loudly, but we've actually run more incentives than usual. That's simply a reflection of our client base. The incentives we're running are an opportunity to link brands to clients and provide them with education. An upturn began in about August and we have forward bookings for 2010.

2010 I'm optimistic our incentive business will make a full recovery next year. Automotive business should return because car markets have picked up, and there will probably be telecoms and FMCG incentives. I'm unsure that the financial sector will recover next year. Some companies are consolidating several incentives into one larger event, others are taking smaller groups.

DESTINATIONS Most of our 2010 bookings are in Europe. Long-haul incentives are diminishing - partly due to restrictions on time people can take out of the office. But there will still be some exotic trips. Most will be within a five - hour radius of London.

Source: November/December 2009 Conference & Incentive Travel   

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