Company: Large Nationwide Mortgage Packager
Event: 15th Anniversary Celebration
Venue: Simpson's-in-the-Strand, London
Project Objectives
The aim of the event was to celebrate the company's 15th anniversary while thanking all those who had contributed to their success over the years. Top Banana Team Ltd's objective was two fold; firstly, we were to provide a memorable and above all fun evening for all and, secondly, enhance the company profile within the mortgage industry with networking support from key business partners. Corporate branding was to play an important role in implementing this.
Logistics
Top Banana Team were required to source a unique venue with both the 'wow' factor and capacity to accomodate 150 guests. The venue also had to have a stage and production equipment for presentations and speeches. Madame Tussauds, the London Eye and The Tate Britain were among the contenders.
However, following a site visit, the client opted for 'Simpson's-in-the-Strand'. This bastion of Englishness since the early 19th century, suited their traditional approach to business and provided the canvas upon which we could market the company as 'the patriotic packager' of the mortgage industry.
Several site visits followed prior to the event and the Top Banana team personally met with the chef and approved the menus before formulating the evenings programme of events. The evening comprised a Champagne & Canapé reception with a live jazz band, a three course dinner including aged Scottish beef - Simpson's signature dish, plus a performance from Bobbie Davro and Kenny Lynch which stole the show. We worked in harmony with an AV supplier to ensure seamless speech and video broadcast and also installed coloured gel lights enabling the clients' corporate identity to literally 'shine' throughout the evening!
Testimonial
A client Director said after the event: "What can I say! Fantastic night! Well done! Everything went as planned. The guests were impressed and the night was a total success. Our company's profile in the industry was raised a few notches and we certainly couldn't have done it without you. You had control of the floor and areas, plus the Simpson's staff! Totally impressive! Thank you for all your hard work, it's been a pleasure working with you and look forward to working with you in the future."
In the course of the project, Top Banana Team were responsible for:
| . | Liaising directly with clients' internal marketing teams |
| . | Implementing marketing activities to raise the event profile and achieve a high level of attendance including delegate recruitment, producing email teasers and weather warning emails (as it was snowing at the time of the event) |
| . | Attracting an audience of 109 guests which represented a 93% success rate! |
| . | Design and produce event collateral including invitations, bespoke table numbers, place cards, A5 Programme and a signed board from guests which provided a memento of the evening |
| . | Arranging sponsorship material for various organisations supporting the event. |
